About Julia Arredondo's Shop

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Julia Arredondo

Chicago, IL

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Vice Versa Press began as a zine publishing entity, which eventually transformed into the budding lifestyle brand you see today.

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Vice Versa Press began as a zine publishing entity, which eventually transformed into the budding lifestyle brand you see today.

Artist Julia Arredondo began Vice Versa Press in 2011 as an outlet to distribute affordable alternative goods. Originally a traveling publishing entity, Vice Versa Press goods were all hand-made and designed in-house, and sold around the United States at zine fairs, art book events and art shows. Currently in transition from DIY bedroom-business to legit company, Vice Versa Press explores capitalism, cool, and self-sustainability in the arts market.